WORLD HALAL FORUM SECRETARIAT – KASEHDIA SDN BHD

KasehDia Sdn Bhd was incorporated in 1999 to be a niche communications and consulting company with a strong commitment in promoting Universal Islamic and good values in a contemporary manner worldwide. KasehDia does this through a range of strategic programmes that serve both to disseminate and retrieve information through events, communications and research arms. KasehDia has a strong forte in publications, events, branding and consultancy, with a recent venture into film-making and now making a move to lifestyle items based on universally accepted Islamic designs.

KasehDia is most noted as a gravitational force within the global Halal industry. The systematic gathering of data and intelligence on the global Halal market covering thousands of Halal restaurants, certification agencies, governments and industries since 2002 has made the company a beacon of knowledge to industry players, politicians, governments, and scholars alike.

Its inspired, inventive universal ideas are all-inclusive and has the ability to transcend economic, cultural, socio-political, ethnic and religious borders, and shape international agendas. KasehDia takes immense pride in creating some of the world’s firsts in the Halal industry: The World Halal Forum, The Halal Journal, and the Halal Food Guide series are not just merely its flagships, but the nations as well. Armed with these brands, the company continues to push the frontiers of knowledge within the Halal sector.

KasehDia was involved in the drafting of the Halal Chapter of Malaysia’s 3rd Industrial Master Plan on behalf of the Ministry of International Trade and Industry (MITI) in 2006 as well as developing the initial framework of the Halal Industry Development Corporation (HDC) for the Malaysian Prime Minister’s Office. These initial assignments resulted in many other organisations seeking it assistance to unravel the intricacies of the Halal Market, some of them being Malaysian Palm Oil Council, Sushi King and Sime Darby Plantations.

EXPERTISE
KasehDia’s strength lies in its innovative approach, building brand awareness for clients and geo-targeting promotions to targeted international decision makers. Our company’s business portfolio includes content development, integrated marketing solutions, publishing, production, research, training and events. BRANDS The Halal Journal The bi-monthly publication was the first of its kind in the world when launched in 2004, and covers topics related to the Halal and Muslim markets worldwide including manufacturing, trade, regulations and finance. The Halal Journal is distributed in over 35 countries.

World Halal Forum
KasehDia is the creator and organiser of the annual World Halal Forum (WHF) which is the first Halal-related forum in the world to focus on the business aspect of Halal and is the biggest of its kind. The WHF programme includes the WHF Industry Dialogues that takes place in eight countries around the world throughout the year. Due to its immense importance in the global Halal industry, WHF has grown into a formidable brand of its own and now functions independently as a Not for Profit entity in affiliation with the International Halal Integrity Alliance, the global halal authority.

Halal Guides
The International Halal Food Guide Series, which was launched in 2003, include reviews of Halal restaurants in Kuala Lumpur, Singapore, Australia, Dubai, Canada, New Zealand, and London. Touted as “….the world’s best series of Halal food restaurant guides” by The Asian Wall Street Journal, this was the company’s first venture and the reviews were overwhelming. The Australian issue was awarded the “Best Guides in the World” - winner at the prestigious Gourmand World. More recently, The Halal Guides series has expanded its content beyond food to include the bigger realm of travel, with the first publication of “A Muslim Traveller’s Guide to Australia” which was produced in collaboration with Tourism Australia.

KasehDia Research and Consultancy
KasehDia’s Research and Consultancy division was created to assist organisations based on the experience and market intelligence gathered over the years through qualitative and quantitative market research. Equipped with this rare insight, KasehDia uses its valuable knowledge and expansive understanding of the market to consult, train and lobby on an international level.